Anime Market Is Estimated To Witness High Growth Owing To Rising Popularity of Streaming Platforms and Increasing Spending on Anime Content and Merchandise

The Anime Market is estimated to be valued at US$ 27.65 Billion in 2022 and is expected to exhibit a CAGR of 17.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Anime refers to animation movies and television shows that are produced primarily in Japan. Some of the most popular anime genres include action, adventure, comedy, drama, fantasy, magical girl, mecha, romance, and science fiction. Anime content is distributed across various mediums including streaming services, television broadcasting, movies, music, manga, and merchandise such as action figures, toys, apparel and more. Anime streaming platforms and television channels provide access to a vast library of both classic and new anime titles. Meanwhile, anime merchandise allows fans to further engage and interact with their favorite properties.

Market Dynamics:
The anime market is witnessing high growth driven by the rising popularity of streaming platforms across the globe. Major streaming services such as Netflix, Crunchyroll, Funimation and Hulu have expanded their anime content libraries in recent years to cater to growing fan demand internationally. This has significantly increased the accessibility of anime titles among global audiences. Additionally, fans are increasingly spending on anime-related merchandise and published content such as manga, novels and artbooks. Rising fandoms of popular franchises like Demon Slayer, Jujutsu Kaisen and My Hero Academia have contributed to increased merchandise and publishing sales revenues. Further, growth of the global middle class has augmented disposable incomes in developing nations,

SWOT Analysis
Strength:
- Strong cult following and loyal fan base internationally
- Rich historical heritage and content library value
- Highly creative industry generating new stories and franchises

Weakness:
- Perception of being niche or immature content by some
- Reliance on Japan as content production hub

Opportunity:
- Growth of global streaming platforms expanding distribution and audiences
- Emerging VR/AR technologies allowing new experiences

Threats:
- Competition from other forms of entertainment and leisure activities
- Economic or political developments affecting international trade

Key Takeaways
The Global Anime Market Size is expected to witness high growth, exhibiting a CAGR of 17.1% over the forecast period, due to increasing popularity of anime content among international audiences. Additionally, widespread availability of anime titles across streaming platforms and formats such as television, movies, music, merchandise and games is fueling market growth.

The North America region currently dominates the anime market, accounting for over 30% revenue share in 2022. Wide adoption of Japanese pop culture and increasing consumption of anime content through streaming in countries such as the US and Canada is driving the North American anime industry. However, the Asia Pacific region is expected to emerge as the fastest growing regional market exhibiting a CAGR of around 19% during the forecast period. Improving economic conditions and growing fandom in countries like China and India offer significant opportunities.

Key players operating in the anime market are Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd. Major players are focusing on investments in original story development, emerging distribution platforms, and expanding their international viewer bases through strategic initiatives like co-productions and licensing deals.

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