Dietary Supplements Market Is Estimated To Witness High Growth
The dietary supplements market is estimated to be valued at US$ 160.6 Billion in 2022 and is expected to exhibit a CAGR of 8.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Dietary supplements encompass vitamins, minerals, herbs, botanicals, amino
acids, and enzymes. They are used to supplement the diet as they provide
essential nutrients required by the human body. Common dietary supplements
include multivitamins, vitamin D, calcium, protein powder, omega-3 fatty acids,
probiotics, and greens supplements.
Market Dynamics:
The dietary supplements market is expected to witness significant growth
over the forecast period, owing to the increasing awareness regarding health
and wellness among consumers. According to a survey by Nutrition Business
Journal, over 80% of Americans consume dietary supplements to maintain or
improve their health. The rising geriatric population is another major factor
driving the market growth. As per the United Nations, the number of people aged
60 years or older is expected to grow to over 2 billion by 2050, up from 1
billion in 2020. This demographic shift will fuel the demand for dietary
supplements as the aged population is more prone to nutrient deficiencies and
chronic diseases. Additionally, the launch of innovative supplement products,
the growing vegan population, and rising consumer preference for clean label
and organic supplements are some other factors propelling the market growth.
SWOT Analysis
Strength: The dietary supplements market is driven by increasing health
consciousness among consumers, popularity of herbal and natural products for
health and wellness. Dietary supplements offer benefits like boosting immunity,
providing nutrients. Regulatory approvals have made these supplements
accessible.
Weakness: Lack of clinical evidence for many supplements, risk of adverse side
effects and interactions with medicines. Poor quality control and
standardization at some manufacturers.
Opportunity: Growing aging population and rising cases of lifestyle diseases
will boost demand. Online retailing is expanding the reach of supplements. New
product innovation and combinations can attract customers.
Threats: Strict regulations can impact certain components. Customers may switch
to alternatives like functional foods and beverages. Intense competition can
squeeze margins. Negative publicity over some products affects the industry.
Key Takeaways
The Global
Dietary Supplements Market Size is expected to witness high growth,
exhibiting CAGR of 8.0% over the
forecast period, due to increasing health consciousness among consumers. The
market size is estimated to reach US$
160.6 Billion in 2021.
Regional analysis The US accounts for the dominant share in the global dietary
supplements market currently. However, Asia Pacific region is expected to grow
at the fastest pace during the forecast period owing to rising incomes,
awareness and westernization of diets in developing countries like India and
China.
Key players operating in the dietary supplements market are Abbott
Laboratories, Amway (Nutrilite), DuPont, NBTY Inc., Royal DSM N.V., Glanbia
Plc., Bayer AG, GlaxoSmithKline PLC., Herbalife International, and BASF SE. Key
players are focused on expanding their product portfolio through research and
new product launches. Abbott Laboratories offers dietary supplements targeted
for sports nutrition, heart and brain health under Ensure and Pedialyte brands.
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