Growing Demand for Healthy and Nutritious Options Drives Low-Calorie Food Market Trends

The low-calorie food market has witnessed steady growth in recent years owing to the rising health consciousness among consumers and growing awareness about the importance of maintaining a balanced diet. Low-calorie food products provide essential nutrients while containing fewer calories compared to regular food items. They offer alternatives to help manage weight and support overall wellness.

Low-calorie food products contain ingredients such as protein, fibers, vitamins, minerals which keep people full for longer with fewer calories. They play a significant role in weight management and lowering the risk of lifestyle-based diseases.

The global low-calorie food market is estimated to be valued at US$ 14.66 billion in 2024 and is expected to exhibit a CAGR of 3.7% over the forecast period between 2024 to 2031.

Low-Calorie Food Market

Key Takeaways

Key players operating in the low-calorie food market are GE Healthcare, Philips Healthcare, NIHON KOHDEN CORPORATION, Schiller AG, Shenzhen Mindray Bio-Medical Electronics Co., Ltd.

The rising obesity rates globally have increased focus on health and wellness. Low-calorie food demand is growing due to the shift in consumer preference for foods that are low in calories and rich in nutrients.

Major low-calorie food manufacturers are expanding their offerings and presence across international markets. The market is expected to witness highest growth in the Asia Pacific region owing to the improving economic conditions and rising health awareness.

Market Key Trends

One of the key trends gaining traction in the Low-Calorie Food Market Demand is the rising popularity of plant-based and natural ingredients. Consumers are increasingly seeking clean label products made from natural sources like fruits and vegetables rather than artificial or synthetic ingredients. As a result, companies are innovating and launching new product lines using ingredients such as fibers, protein extracts from plants which provide satiety with low calories. This trend is expected to shape the future developments in the market positively.

Porter’s Analysis

Threat of new entrants: Low investments required for manufacturing and distribution of these products attracts new players. However, the market is dominated by major food players which creates barriers.

Bargaining power of buyers: Buyers have high bargaining power due to availability of alternatives and flexibility in changing brands. But demand for health-conscious products enhances loyalty.

Bargaining power of suppliers: Major suppliers integrated along the value chain exert significant influence and have high bargaining power over raw material prices and availability.

Threat of new substitutes: Substitute products from diet and fast foods may compete but increased health awareness drives preference for low-calorie foods.

Competitive rivalry: Intense competition owing to low product differentiation and marketing by big brands to reinforce their market standing. Price wars and promotional activities are common.

Geographical Regions

North America accounts for the largest market share currently, due to rising obesity and associated diseases. Growing health trends and high spending capacity in the USA drive maximum demand.

Asia Pacific is poised to be the fastest growing regional market between 2024-2031 with a CAGR exceeding 4%. Increased lifestyle diseases, expanding middle class and health campaigns in India and China will majorly contribute to this growth.

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About Author:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)